Recession has not failed to take a toll on the fashion industry, which just like any other segment, has been affected in unforeseen ways by the economic downturn. From the Italian fashion industry, arguably the strongest of the lot, seeking governmental assistance to pull through, to designers bringing back trends that focus on functionality and practicality, fashion has started to change to adapt. And so has the demand for male models.

Before the recession, male models were tall and slim, with hollow cheeks, plump lips and big, bewildered eyes. They had perfect hair and perfect everything, up to the point of being close to be mistaken for women. In fact, this was precisely the type of ambiguity that the fashion industry promoted and looked for in every newcomer. Models like the Russian, who was considered the epitome of masculinity a couple of years back, were everywhere –as we got richer and everything in our life gained proportions, the models got smaller and leaner.

Now, with fashion still struggling to come up with ways to survive the recession, the muscular model is making a comeback. It’s as if the industry is looking for strong arms and wide chests in the men it puts on the catwalk as an assurance of sorts that this too shall pass. And, if it doesn’t, at least they can find comfort in those strong arms.

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